We’re all about substance over style, so instead of a fancy sales page, we put all the info you need here in this very un-fancy doc.
Marketing Foundations Audit – LAGOM
Each month, we help a handful of established B2B businesses break through their referral ceiling and build a reliable lead generation system.
Our Marketing Foundations Audit has one singular objective — to give you complete clarity on exactly why your marketing isn’t generating consistent leads, and the roadmap to fix it.
After working with 1,500+ B2B businesses on this exact challenge, we’ve gotten pretty good at spotting what’s broken.
Achieving this clarity removes the constant stress that affects most established B2B owners (we’ve worked with enough to know how uncomfortable it is).
So instead of:
- Wasting money on marketing that doesn’t work
- Feeling the anxiety of feast-and-famine cycles
- Watching competitors with half your experience steal market share
- Being paralysed by conflicting marketing advice
You’ll be able to:
- Know exactly what to focus on, in what order
- Build a predictable lead generation system
- Attract right-fit clients who value your expertise
- Finally break through that referral ceiling that’s holding you back
We’ll put everything in place to make that happen.
Here’s what we’ll do, step-by-step:
- Firstly, we’ll get on a deep-dive diagnostic audit call to uncover what’s actually broken.
Because most businesses waste thousands trying to fix the wrong things. Our proven diagnostic process examines your audience definition, brand strategy, and customer journey to pinpoint exactly where your foundations are weak or missing entirely.
- Secondly, we’ll create your customized Marketing Foundations Roadmap.
Because knowing what’s broken isn’t enough — you need a clear, prioritized plan to fix it. Your roadmap will outline exactly what to focus on first, what to ignore for now, and the specific steps to implement improvements that will have the biggest impact on your lead generation.
- And thirdly, we’ll deliver a follow-up implementation call to answer any questions.
Because clarity without action is worthless. We’ll walk you through your roadmap, answer any questions, and make sure you have everything you need to start implementing the fixes immediately — whether you do it yourself or get our help.
The outcome?
You’ll be left with complete clarity about why your marketing isn’t working and a straight-forward roadmap to fix it — giving you the foundation you need to finally create a consistent, predictable lead generation system that actually works (because it’s built on strong foundations).
What kind of results can I expect?
Here are just a few current clients’ results:
“The audit process was fascinating — it was like therapy! John & Jamie asked questions that drew out things I knew subconsciously but hadn’t consciously considered. Everything just clicked into place, making sense in a way it hadn’t before. It’s been an incredibly valuable experience that’s given me clear direction on how to improve my marketing and increase leads.”
— Danielle Davies, SpaceTime VA Agency
“I knew my advertising was sporadic and too broad, trying to appeal to everyone. The result? Absolute crystal clarity! I now have a clear roadmap for my business’s future and marketing direction. It was honestly the best investment I’ve made in my business in a long time.”
— Matthew Davies, ICF Coach
“Their Marketing Audit was nothing short of sheer brilliance. Jamie & John demonstrated an extraordinary knack for cutting through complexity and demystifying marketing in a way that left me feeling empowered, which is in stark contrast to my experience speaking to other marketeers.”
— Jacques Malecaut, Apex Talent
…the diagnostic process we follow in our Marketing Foundations Audit works, and works incredibly well.
Where and When?
We’re open for audits now.
- You schedule your 90-minute deep-dive diagnostic session with both Jamie and John.
- We’ll analyse your business & marketing together (it’s a collaborative and honestly enjoyable process),
- John & Jamie will then create your custom Marketing Foundations Roadmap.
- And finally schedule a 30-minute implementation call to walk through your roadmap and answer any questions.
The entire process takes 2-3 hours of your time, and approximately 7-10 days from start to finish, depending on when we book calls etc
What do you need from me?
We need 90 minutes of your undivided attention for the diagnostic call. No prep work required — just come ready to answer questions about your business, your clients, and your current marketing efforts.
Are there any additional costs?
No. The £500 fee covers the entire audit process, roadmap, and implementation call. There’s no hidden costs or ‘upgrade to see the full report’ nonsense.
If you decide you’d like our help implementing the roadmap after the audit, we have options for that — but there’s absolutely no pressure or obligation.
Will this work if my industry is different/unique/specialised?
Yes. We’ve worked with B2B businesses across virtually every industry — from cybersecurity to HR consulting, from manufacturing to professional services.
The foundations of effective marketing remain the same regardless of your specific industry. Your unique challenges need to be considered, and might require specific tactics, but the core principles behind them apply universally.
What’s The Investment?
The Marketing Foundations Audit is £500.
“Why so cheap”? Let’s be transparent – we know that if we deliver exceptional value in the audit, many clients will then want our paid help implementing the roadmap.
But we need to earn that trust first. So we’ve priced the audit to be accessible while still ensuring we can deliver massive value.
Is There A Guarantee?
Absolutely. If you don’t believe the audit and roadmap are worth at least what you invested, we’ll refund your money in full. No fuss..
We’re that confident in the value we deliver because we’ve seen the transformations this process creates over and over.
Sounds Great, How Do We Start?
If you’ve read through the above and are ready to finally get the clarity you need, simply reply and tell us you’re keen.
We’ll send you the link to sign up
There you can schedule your call and get the process started.
…and we look forward to helping you break through that referral ceiling once and for all!
P.S. — Still hesitating? Consider this: How much longer can your business afford to operate without a reliable lead generation system? Every month of feast-and-famine is a month of growth you’ll never get back. The businesses that thrive are the ones that take decisive action when presented with a clear path forward.